But it’s also more fragmented, more siloed. Backrub was possible because links were open & inspectable, and the web was crawlable by anyone.
That isn’t really the case for mobile yet. Much of the content & services & connections is all locked up by the big, sophisticated players. So data is more fragmented, more separate. And less mash-uppable. So we got apps, and daily/hourly engagement with billions of people. But we haven’t figured out how to sort it yet. Haven’t figured out how to find & share.
John Lilly makes the case that even as big as mobile is now, this is still just the beginning. Mobile is just starting to get interesting.